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Gaming the System

Jonathan Morris Schwartz
4 min readFeb 19, 2022

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AI-driven writing programs could pump out endless articles, several times a day — can human writers compete?

Photo by Possessed Photography on Unsplash

The lowest common denominator

Headlines like, “9 Ways To Feel Your Best When You’re Stressed Out,” or “7 Strategies for Living a Healthier Life,” seem plain, vanilla, uninteresting, and hackneyed, but are surprisingly popular and tend to garner steady, reliable views and reads.

After all, who doesn’t want to “feel their best” and “live a stronger life” so why not enjoy an easy-breezy article and maybe learn a thing a two along the way?

But what if that article that hit you square in the feels, wasn’t written by a real human being, but by an artificially intelligent writing program loaded with a rich lexicon of words, phrases, basic concepts, and a superhuman understanding of “what sells.”

It is that superhuman “understanding” that scares both artists and tech company owners.

Since every single mammal on earth thinks their homemade videos are so irresistibly brilliant and valuable, they think TikTok, Instagram, YouTube, Google, and Twitter, should be paying them ever-increasing amounts of cash regardless of whether their content is popular.

And those popular articles about authors making tons of money can only be re-written and…

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Jonathan Morris Schwartz
Jonathan Morris Schwartz

Written by Jonathan Morris Schwartz

Jonathan Morris Schwartz is a speech-language pathologist writing about human relationships, love, politics, philosophy, and consciousness.

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